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Uniting brands and agencies to create an innovative, dynamic ‘London Village’
3 Pancras Square, London
105,000 sq ft
MCM have been commissioned for the full RIBA stages at Havas Media’s new ‘Village’ in Kings Cross, London. The new headquarters building for Havas is at the heart of the Kings Cross development overlooking Granary Square.

In close association with the landlord ARGENT, the building has been reworked to provide the ‘London Village’ for the numerous Havas brands. A dramatic entrance, a creative hall, a series of dynamic linking staircases and a Skypark, help to ensure that the building becomes a canvass to unite all the agencies and brands, while providing a showcase for collaborators and clients.

Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group now employs 16,000 people in over 100 countries. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Havas is also the most integrated Group in its sector, with most of its creative and media teams sharing the same premises, the Havas Villages, designed to increase synergies and creativity for all its clients and agencies. Havas is organized into two divisions: Havas Creative Group and Havas Media Group.
MCM led the workplace strategy for Havas Media and the Creative Groups, with the specific brief to devise a workplace strategy that inspires creativity within the workforce & unleashes the full potential of its people.

This consisted of a highly consultative process with all 22 individual company & brand chief executives, to establish the core themes that could form the basis of the concepts for the new village but retain brand identity.

The result was a developed brief and space budget for their new flexible space in Kings Cross, which informed IT, Catering, Security & FM briefs.

Main criteria for the strategy was as follows:
  • Project Village main objective to encourage cross selling within the individual business units and the potential to be viewed as a more global enterprise
  • Consolidate as a business from 15 locations into 1 Village, Three Pancras Square More shared efficient services within business under the single roof
  • More collaboration amongst companies, sectors with reasons and destinations to come together in new space
  • Reinforce re branding exercise that took place 1 year prior for HAVAS Group